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Getting Started in Marketing – Open Course

Struggling with your marketing? Not sure which methods to use and how to get the best from them? Do you need an Action Plan?
If so… then this one day course will give you an introduction to key marketing concepts and how to apply them to your business or organisation enabling you to develop an effective marketing plan.

Course programme in detail
* The 8 P’s of Marketing
* The Communications mix
* SWOT Analysis
* Unique Selling Points
* The Buying Process
* Features and Benefits
* Segmentation
* Targeting and Positioning

Course outcome
Delegates will leave the workshop with a Marketing Action Plan to take their business forward.

Who should attend
This course is aimed at those new to marketing, who may have worked in other functions previously. It will also help business owners to improve and manage their marketing more effectively.

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