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Achieving Business Growth through LinkedIn Lead Generation

Achieving Business Growth Through LinkedIn Lead Generation

This unique, distinct and intensive programme gives participating companies the opportunity to learn LinkedIn’s powerful lead generation techniques as well as developing and integrating these techniques into the company’s overall Business Growth Strategy.

This has the dual benefit of ensuring that the key LinkedIn Lead Generation skills are embedded within the business and then fully implemented as part of the firm’s ongoing Growth Strategy campaigns. This impressive result is achieved due to a combination of factors, including the inclusion of Senior Managers/Owners at the training sessions themselves so that key strategic areas can be discussed and agreed , together with Shelton Associates’ specific approach of using 2 x experienced trainers on the day with a blend of technical LinkedIn skills and Marketing Strategy Development skills.
LinkedIn is a Powerful System to Generate Sales with No Cold Calling and No Gatekeepers to Negotiate, just a Regular Supply of Ongoing Leads and Enquiries…. Shelton Associates’ ‘In Company’ training workshop takes place at the client’s own premises, so all of this vital information is embedded in the familiarity of their own office with up to 5 people attending from each business.

Key areas covered in Achieving Business Growth Through LinkedIn including the following:
• Using LinkedIn to achieve Business Growth Targets (Practical Exercise to be Undertaken with Senior Management)
• Integrating LinkedIn into your Business Strategy (Practical Exercise to be Undertaken with Senior Management)
• What is LinkedIn?, What is it for? , How could it benefit the company?
• Positioning yourselves as the experts in what you do (Practical Exercise to be Undertaken with Senior Management)
• Developing a ‘Winning Profile’ on LinkedIn -Creating and Editing your profile to Generate Leads and Enquiries
• Agreeing Market Segments and contacts to be targeted within LinkedIn (Practical Exercise to be Undertaken with Senior Management)
• Identify who has viewed your profile and how to use this approach to generate new leads and Enquiries
• How LinkedIn Premium and Sales Navigator can generate you ongoing leads and enquiries.
• How to search within LinkedIn for Existing Customers, Past Customers and Prospects (ie people you want to do business with)
• Developing Sample Connection Messages that convert into Connections (Practical Exercise to be Undertaken with Senior Management)
• Developing Follow up Connection messages that turn into Leads and Enquiries (Practical Exercise to be Undertaken with Senior Management)
• Developing a Content Plan for Posting on LinkedIn (Practical Exercise to be Undertaken with Senior Management)
• Posting content on LinkedIn to communicate with Existing Connections (to establish a profile and brand positioning on LinkedIn)
• How best to use LinkedIn Inmails to generate Leads, Enquiries and Sales…
• Searching your connections to re-establish contact and send follow up messages
• Strategic Digital Networking-Searching for relevant Groups to join, where people you do business with go
• Groups-Setting up your own Group and how to use this to generate Leads and Enquiries.
• Setting up and using Company Pages strategically
• Generating ongoing Leads and Enquiries using LinkedIn Adverts (Practical Exercise to be Undertaken with Senior Management)
• Developing LinkedIn Messages to broadcast to potential customers through LinkedIn Ads (Practical Exercise to be Undertaken with Senior Management)
• Setting up LinkedIn Re-Targeting Ads at your Website Visitors (Practical Exercise to be Undertaken with Senior Management)
• Creating an Advanced LinkedIn Ads Plan (Practical Exercise to be Undertaken with Senior Management)
• Download LinkedIn Contact Details
• Using the Linkedin App for Lead Generation
• Agreeing and completing the LinkedIn Marketing Strategy and integrating this with the Business Growth Strategy (Practical Exercise to be Undertaken with Senior Management)

Contact Hours

Level

Provider

Cohort Minimum

Cohort Maximum

Number of Training Sessions

Cost per learner if part of a group (minimum cohort)

£190 (Based on 5 Learners-Otherwise costs calculated on a pro rata basis)

Price per Learner

(Minimum Cohort)

£950.00

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