This course aims to give those managers a sense of how important these costs are and how they might be calculated. Knowing your costs might be an important factor in determining your price or even in determining their operational strategy. It gives an insight into the commercial world and points delegates in the right direction when making decisions that will affect their whole business outlook.
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
A major challenge for many businesses today is applying a strategic approach to their marketing plans. Often SME’s will have limited resources or access to highly-qualified and experienced marketing directors and are continually searching for competitive advantages, niche opportunities and how to navigate the ever-changing marketplace. This one-day course provides marketing and senior business professionals an overview of how to implement Strategic Marketing practices into your business to achieve growth targets.
This interactive course provides delegates with an introduction to market research and how it should be applied in today’s businesses in order to stay competitive and effectively evaluate opportunities. The course will include practical discussion along with a highly-interactive and impactful workshop at the end of the course. Delegates will leave with a core knowledge about types of market research and how it can help to grow your business or individual departments
With Brexit approaching and many businesses struggling to keep up with the changes that Brexit has imposed on their business, firms are looking to explore new markets to grow their existing presence or enter as a completely new market.
This course is a unique and highly engaging session that will address the key considerations in exploring overseas markets for exporting your products/services or opening overseas offices. The course addresses key strategic business considerations and will provide a framework to evaluate the attractiveness of new markets.
A unique and highly impactful programme, participants in this course will be submerged into a real-world, business specific programme to develop the skills required to running an effective marketing department. Participants will learn the key elements of a successful marketing strategy, linking targets to KPI’s and budgets, followed by tactical management skills support to ensure that programmes are successfully deployed and in-sync with both the marketing and wider annual business strategy.