Bespoke program of strategic and personal development for owner managers to drive success
A major challenge for many businesses today is applying a strategic approach to their marketing plans. Often SME’s will have limited resources or access to highly-qualified and experienced marketing directors and are continually searching for competitive advantages, niche opportunities and how to navigate the ever-changing marketplace. This one-day course provides marketing and senior business professionals an overview of how to implement Strategic Marketing practices into your business to achieve growth targets.
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
On completion of the procurement solutions training programme participants will:
• Have a thorough understanding of the regulations regarding tendering
• Understand the principles of organisational governance around tendering
• Be able to manage the process effectively in line with procurement strategy and regulations
• Understand the importance and roles of stakeholders throughout the process
• Be confident to take ownership of the tender process
One 4-hour remote live session (see also the Online Marketing session)
One 4-hour remote live session (see also Sales from your Website session)
This is challenging as the past is the poor guide to the future. It is really important in this moment to have clarity on where you are, where you need to be and what you need to do to get there. You don’t want to leave it to chance and the risk is, if you don’t think about it and have a plan, your competition will certainly will do.
The sessions are practical and interactive, with lots of opportunity on the day to reflect, discuss and contextualise how trainees will use what they’ve learned when back in the workplace. We can develop your staff in this focused, yet relaxed three-session course.
The session includes dealing with the now; planning for the short term; planning long term and beyond
The session includes virtual discussions; polls and breakout rooms; psychometric discussions and behavioural test; online handouts, personal action plans to record what you are going to do differently, online quiz to test how much you have learned; and further reading material for those who want to learn some more.
The service sector continues to flourish in the UK, representing approximately 80% of the economy. Service industries such as finance, project management, installation and maintenance and customer service continue to grow. However, extensive advances in technological development, including the internet and cloud-based communication, have enabled information and related services to flow freely across country borders. It is not surprising, therefore, that the export of services is a growing trend in global markets. In the UK, services account for almost 45% of exports. Is your company exploring export for the first time, or perhaps increasing export activity as part of a wider business strategy? There are many positive benefits from selling to international markets however there are some essential things you need to understand about the export process in order to do this both profitably and successfully. This interactive course explores the key considerations for selling services into international markets.