Marketing to Businesses

In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.

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Cyber Security

Design and implementation of a strategy to mitigate the ever increasing and pervasive risks associated with cyber attacks

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Business Planning – dealing with the now, the future and beyond

This is challenging as the past is the poor guide to the future. It is really important in this moment to have clarity on where you are, where you need to be and what you need to do to get there. You don’t want to leave it to chance and the risk is, if you don’t think about it and have a plan, your competition will certainly will do.

The sessions are practical and interactive, with lots of opportunity on the day to reflect, discuss and contextualise how trainees will use what they’ve learned when back in the workplace. We can develop your staff in this focused, yet relaxed three-session course.

The session includes dealing with the now; planning for the short term; planning long term and beyond

The session includes virtual discussions; polls and breakout rooms; psychometric discussions and behavioural test; online handouts, personal action plans to record what you are going to do differently, online quiz to test how much you have learned; and further reading material for those who want to learn some more.

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Selling Solutions

The big question clients are asking is why!
Why would I buy this product or idea and why should I buy from you?
The challenge then is getting sufficient understanding of the client and their problems to allow you to justify your solution. The Selling Solutions training session will give you a reliable approach and some semi-structured questions to develop your customer proposal and make it stand out from the others, so the customer understands why they should buy you and your solution.

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Accessing and Succeeding in the Supply Chain Market

This event is aimed at Supply Chain Managers, Procurement & Purchasing Managers, Business Development professionals and anyone whose role involves buying, selling, or delivering goods and services to other businesses. It’s not simply about logistics and distribution!

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