In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
Organisations increasingly understand that future success will depend largely on their ability to use data and analytics to drive more informed decision making. As such, there is a clamour for organisations to become “data-driven”, resulting in a rise in the number of initiatives focused on proactive data strategy, creating analytic teams and transforming business culture. During an organisation’s data driven journey, they may prioritise a number of use cases that would appear to deliver value to the organisation and be feasible. However, to capitalise on the value, and to plan an optimal approach, it is essential to access experienced data and data science professionals. Datatrainer and Mango, in collaboration with their customers, have designed the Data-Driven Planning Workshop for organisations wanting to refine and plan vital data-driven initiatives.
• Prior to the course, the company has defined and shared a shortlist of analytic opportunities, to be discussed and planned
Do you ever get the feeling you are just the passenger when it comes to managing time and that somebody else is driving? If so then this one day course is a definite must for you! How would it be if we put you back in the drivers seat put you more in control of your time?
People react in so many different ways in volatile times and your role as the leader in helping people through this is absolutely critical, both for the immediate term, and the long term. For many people working alone and in isolation exasperates the situation and winning leaders adapt their style to proactively support them, physically and emotionally. It’s about giving people clear direction to ensure that they ‘deliver’, it’s about ‘being there’ for them, and supporting them, and it’s about ensuring they feel they ‘belong’.
Often, in uncertain times like this these caused by the Coronavirus, the focus immediately turns to cost cutting, cutbacks and saving money, and clearly that can be a good, and often necessary step. However there are lots of other ways to improve the profitability of a business and this programme helps you do that. It helps you proactively and systematically review your current operations and identify and explore all the opportunities to maximise your profitability, now… and for the future.
Marketing Plan in a Day is a proven, high level strategic training programme undertaken with senior management to embed the skills needed to develop a Marketing Plan for the business to generate Business Growth
The “Winning new business and managing customer relationships” programme is made up of 3 x 3 hours sessions. Scratching your head over what to do in this very different environment? Not sure what customers want now, what you should focus on and how you’re going to reach out to customers (maintaining the high standards you always have)? This programme will help you understand your business and customers; how to prepare and execute a sales call and video conference meeting; and how to develop emotional intelligence so you can understand, relate to and develop effective customer relationships. The session includes virtual discussions, polls and breakout rooms; psychometric and behavioural tests; online handouts, personal action plans to record what you are going to do different; online quiz to test how much you have learned; and further reading material who want to learn some more.
A common barrier to success is an inherent cultural hostility to analytics driven by a lack of understanding of its possibilities and potential business value. This workshop aims to help solve the problems around the disconnect from the business because of a lack of education around analytics and the disconnect due to a lack of common language
across analytics and business functions. It also provides solutions for the lack of understanding around the type of challenges analytics can solve. It focuses on building a common language around data and analytics, identifying and communicating the analytic opportunity whilst enabling businesses to operate within a data-driven environment.
Implementiing and getting business benefit from your certified Quality Management System
To give participants the ability to generate leads and enquiries through the effective use of LinkedIn and LinkedIn targeted Ads and integrating this activity into the firm’s business growth strategy.