A common barrier to success is an inherent cultural hostility to analytics driven by a lack of understanding of its possibilities and potential business value. This workshop aims to help solve the problems around the disconnect from the business because of a lack of education around analytics and the disconnect due to a lack of common language across analytics and business functions. It also provides solutions for the lack of understanding around the type of challenges analytics can solve. It focuses on building a common language around data and analytics, identifying and communicating the analytic opportunity whilst enabling businesses to operate within a data-driven environment.