There is often confusion around the jargon of data science; and common buzzwords such as ‘AI’, ‘ML’ and ‘cognitive computing’, may cause a lack of understanding and a propensity to create barriers from within the business. By transferring a deeper understanding of key terminology, business leaders will understand the value and potential that advanced analytics can bring. The aim of this presentation-style workshop is to inspire your business with the possibilities of becoming a data driven organisation, using relevant industry examples to help see through the hyperbole that often attaches to the analytics world.