Achievement of this nationally-recognised qualification demonstrates participants’ ability to work effectively in a first line management role dealing with multi-faceted projects, identifying and managing activities to bring about improvements.
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
A unique and highly impactful programme, participants in this course will be submerged into a real-world, business specific programme to develop the skills required to running an effective marketing department. Participants will learn the key elements of a successful marketing strategy, linking targets to KPI’s and budgets, followed by tactical management skills support to ensure that programmes are successfully deployed and in-sync with both the marketing and wider annual business strategy.
Tailored weekly or intensive training held on your premises or Skype training for those who cannot make face-to-face classes