Marketing to Businesses
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.