How to write a Marketing Plan in 1 day!

Explain what marketing is and how it links to the growth strategy of a business Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business Begin to build a logical and customer centred marketing plan Marketing Training Course Overview What is Marketing? This short exercise helps learners to understand what marketing is and the wide range of business activities it involves. Growth Strategies Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy. The Marketing Mix The Marketing Mix and the Extended Marketing mix are explained to learners. Marketing for Performance (MAP) Participants are provided with a logical approach to marketing using our MAP approach. Market Research Understand the importance of market research is explained and learners find about the four elements they need to understand to market effectively. Sales, Customers and Marketing The importance of providing solutions based on customer requirements is explained. Communications Learners are introduced to the promotional mix and the various communication media available such as social media. Assessment: Continual checking of knowledge and understanding through question and answers and activities at the end of the topic/unit/task to ensure that the learner is meeting all of the learning objectives. Our promise We hope you will profit from our experience in marketing training as we will: Help provide a structured approach to marketing Help you implement new marketing skills that will add value Help with client acquisition Most importantly make this a fun and interactive marketing training course and to give the tools to prospect for new customers and to develop engagement with existing clients.

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