F-05 B2B Selling Skills – Bespoke Foundation
The most effective sales person is a good listener.
People always know they can do better but knowing it and doing it are two different things.
This course sharpens up selling skills and helps sales people re-assess how effective they are. It is excellent for people with sales experience because it challenges values and improves objectivity but it is also suitable for those who want grounding in selling skills.
It gives practice in the techniques learned and confidence to apply them. It makes participants think
and it will also increase their sales!
Attitudes and techniques
Clarifying your objectives
Identifying the person with the power
Preparation and introduction
Identifying the buyer’s real needs
Selling the benefits
Selling or marketing where do they fit?
Closing the sale
Organising yourself to sell
Building lasting relationships
The psychology of buying
Succeeding against competition
The trial close
Further content will also be included and delivered progressively using feedback from the learners, and their developing understanding.
This will include specific assignments drawn from, and adding benefit to their organisation and further one- to -one learning content informed by any knowledge gaps or weaknesses in knowledge of any individuals in the cohort.