F-05 B2B Selling Skills – Bespoke Foundation

Course Overview
The most effective sales person is a good listener.
People always know they can do better but knowing it and doing it are two different things.
This course sharpens up selling skills and helps sales people re-assess how effective they are. It is excellent for people with sales experience because it challenges values and improves objectivity but it is also suitable for those who want grounding in selling skills.
It gives practice in the techniques learned and confidence to apply them. It makes participants think
and it will also increase their sales!


Attitudes and techniques
Clarifying your objectives
Identifying the person with the power
Preparation and introduction
Identifying the buyer’s real needs
Selling the benefits
Selling or marketing where do they fit?
Meeting objections
Closing the sale
Organising yourself to sell
Building lasting relationships
The psychology of buying
Succeeding against competition
The trial close

Further content will also be included and delivered progressively using feedback from the learners, and their developing understanding.
This will include specific assignments drawn from, and adding benefit to their organisation and further one- to -one learning content informed by any knowledge gaps or weaknesses in knowledge of any individuals in the cohort.

Contact Hours


Cohort Minimum

Cohort Maximum

Number of Training Sessions

Additional Study Hours

Price per learner (Group)

Price per Learner

(Minimum Cohort)


Mike Brook Associates's Offer

We Enjoy Helping Businesses to Develop, Improve, Grow and SucceedWe do this by providing specialist, experienced consultants which businesses may not have within their operation. We offer a sounding board for new ideas, challenging the thoughts of their organisation’s decision makers, helping to develop their staff and also making the services that we offer more accessible by helping them to get financial support towards the costs through our many funding partners.As a business, MBA has worked with, helped and improved company efficiencies with in excess of 1000 businesses across the UK with a specific emphasis on the Sheffield City Region and Leeds City Region.Our team of experts provide coaching, mentoring, skills training, advice and implementation services.0


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