Digital Marketing

The web is the most powerful and cost-effective sales and marketing tool available. In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.
Our training will teach you how to assess your existing online presence and set realistic objectives for increasing revenues. Exploring the various options available to increase turnover will include online advertising, search engine marketing and how to create successful email campaigns, providing you with the ability to compile your Digital Marketing Strategy and implementation plan.

Bespoke training courses designed to help businesses explore and exploit the potential online marketplace gaining maximum exposure competing in a tough economic climate. Courses are effectively broken down into units according to skill level and user roles.

Below are just some of the units which would be included:
o Assessing your situation
o Outlining your objectives
o Defining a strategy and tactics
o The Online Mix: Online Advertising, Banner Ads, using Rich Media, Email shots
o Split Testing ads
o Search Engine Marketing
o Social Media Marketing
o Generating a marketing campaign and compiling an action list
o Maximising consumer engagement
o Managing and retaining repeat business and incentivising

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