Build your Amazon Business-Online Training Programme

The Programme comprises:

  • 2 x 1-2-1 Zoom Training Sessions (3 hours each)
  • Access to a comprehensive, practical Amazon Training Programme which is available ‘on demand’ on an industry-leading platform so that they can be viewed over and over again to ensure that skills are developed and embedded within the business (this is vital as Amazon is not the most intuitive of Platforms and ‘refreshers’ are often required) ( 3 hours)
  • 2 Months follow up email support to address any issues afterwards

Shelton Associates are Amazon Selling Practitioners as well as being professional trainers.  This is a really important point, in that we are not just talking about how to sell on Amazon-we have done it ourselves and regularly do it for our clients as well-this certainly helps to maximise the learning experience for participants.

BUILD YOUR AMAZON BUSINESS-ONLINE TRAINING PROGRAMME COURSE CONTENT (1-2-1 Training and Training ‘on demand’)

PART A) DEVELOPING YOUR AMAZON GROWTH PLAN

Module 1- Integrating Amazon into your Business
-Why Sell Products on Amazon?
-How could Amazon benefit the business?
-Using Amazon to achieve Business Growth Targets
-Developing an Important New Route to Market by Selling on Amazon (In the UK and Overseas)

Module 2 -Developing Your Amazon Growth Plan
-This module covers Training specifically to help each participant to develop their very own Amazon Growth Plan which is invaluable to help them to sell their products on Amazon, in a planned and structured manner.  It includes outlining Amazon Objectives, Strategy and Action Plan for Implementation
-An Amazon Growth Plan Template is included as a download within this important Module

 

PART B) 7 STAGES OF BECOMING A SUCCESSFUL AMAZON SELLER

Module 1-Deciding which Products To Sell on Amazon
-Undertaking Research to identify the best products to sell on Amazon
-How to identify sales of products and types of products on amazon
-Calculating the profitability of products on Amazon

Module 2-Setting Up as an Amazon Seller
-Choosing the right type of Amazon Selling Account for your business (Seller Central v Vendor)
-Setting up your Amazon Seller Central Account

Module 3-Learning the Amazon Seller Central Platform Step by Step
-How to effectively ‘List’ your products on Seller Central so that they will be found in a search
-Selecting the ‘right’ Category for your Products
-Creating Item Names, Features and Descriptions
-Writing Compelling Content
-Shipping Settings/Shipping Options
-Including Amazing Photos that ‘Sell’ your products
-How to undertake Competitor Analysis
-Advanced Keyword Research/Amazon SEO
-Pricing Strategy
-Amazon Deals and Vouchers

Module 4-Fulfillment By Amazon (FBA) Making Your Products Prime
-What is Amazon FBA?
-Deciding whether FBA is right for my Business
-How to set up Amazon FBA
-Consider Seller Fulfilled Prime-what does this entail?

Module 5- Amazon Advertising
-When and why should you use Sponsored Ads/Brand Ads
-Understanding Amazon’s Advertising system (Sponsored Ads/Brand Ads)
-Should you run Manual or Automatic Campaigns
-Creating an Amazon Storefront
-Branding your Product Listings/A+ Content

Module 6-Social Media Advertising
-Driving traffic to your Amazon Listings through Social Media Advertising
-Facebook and Instagram Ads
-YouTube Ads, Remarketing to visitors to your website

Module 7-Expanding Across Europe and Internationally with Amazon
-Should you be selling overseas with Amazon (using FBA)
-Which Other Marketplaces to sell in eg Europe, USA/Canada, Australia, Japan, South America, Singapore etc

 

PART C) ESSENTIAL TRAINING PRODUCTS AND TEMPLATES

-How To Really Sell On Amazon-Book & Audio Digital Download
-How To List Your Products on Amazon to help buyers find your product and make them want to buy it
-Live Demos & FAQs
-Ready to Use Manufacturer and Supplier templates
-Advanced Marketing Methods to Drive Traffic to your Amazon Store

 

 

Delivery

Cohort Minimum

Number of Training Sessions

Contact Hours

Price per learner 1 to 1

1500

Price per Learner

(Minimum Cohort)

£1,500.00

Shelton Associates's Offer

Shelton Associates is an experienced marketing consultancy and training firm, which has been based in Sheffield for the past 25 years.We are marketing practitioners and run specialist training programmes in areas where we have direct practial expertise, both for our clients and ourselves.Shelton Associates has particular expertise in assisting companies through individual training to:Develop a Professional Marketing PlanSell products on Amazon and eBayGenerate Leads, Enquiries and Sales from Facebook, LinkedIn, Amazon and eBayDuring the current crisis, many of our courses are available remotely, so you are still receiving individual 1-2-1 training in these areas from experienced professionals, we are just doing it over Zoom instead. 

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