Advanced Sales Excellence – Open Programme

The programme aims to drive business performance through a well-planned approach and solid meeting framework, helping delegates to understand each stage of the sales process and the importance of creating a clearly differentiated solution for their clients.

This is a two day modular programme covering the following topic headings
¢ Preparing for the meeting by planning your objectives and approach.
¢ Where to find information to help you prepare and creating a structure for the meeting
¢ Getting the meet and greet right, getting rapport quickly and encouraging the client to talk and open up – finding out client needs
¢ Structuring your questioning technique around SPECIFICS – asking the right questions to be able to design your solution and help the client develop the business case at the same time so that if they need to involve others they gain buy-in quickly.
¢ Identifying the key motivators of the client and using them to prepare for objections
¢ Constructing a value proposition which the client will find attractive and want to buy.
¢ Presenting the value proposition in a way that feels positive for you and compelling for the client
¢ Negotiating the solution and dealing with concerns/questions or objections quickly and elegantly using the LATACC process so the client feels answered and reassured.
¢ Closing naturally so that the client wants to go ahead
¢ Finalising the details with the client and addressing the needs of other influencers to the purchase decision so that the sale is secure and more likely to lead to further business in the future

This course will provide delegates with the confidence and toolkit to run highly effective meetings with clients, positively impacting on closure rates, average order value and margin.

The training takes place over two separate days, with time between, to put skills into practice and then take them onto the next layer. This promotes better learning and embedding of the skills learnt.

For further information please follow this link

Contact Hours


Cohort Minimum

Cohort Maximum

Number of Training Sessions

Price per Learner

(Minimum Cohort)


East Midlands Chamber's Offer

Keeping staff development up to date is essential, harnessing skills which are required for businesses growth and progression.  We run a full range of open courses, everything from Director level right through to Information Technology sessions.  A full list is available on this website and can also be found at our website.  We are also a leading provider of Bespoke Training.  Working with our team of dedicated trainers, we are able to design and develop face to face or on-line training sessions to support your teams.  This could be 1-1 through to sessions for up to 15 people.  A dedicated staff member will liaise with you throughout, ensuring all your requirements are met and also completing a quality check with you following the course delivery.  The Chamber is a leading partner for many businesses for their bespoke requirements, supporting over 100 businesses each year to train and develop their staff.  Flexibility is the key to this and with over 30 years experience of developing bespoke training options, you will know you are in safe hands.  

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