Achieving Business Growth through YouTube Advertising-1-2-1 Remote Training using Zoom

This unique, distinct and intensive programme gives participating companies the opportunity to learn YouTube’s powerful lead generation techniques as well as developing and integrating these techniques into the company’s overall Business Growth Strategy.

This has the dual benefit of ensuring that the key YouTube Lead Generation skills are embedded within the business and then fully implemented as part of the firm’s ongoing Growth Strategy campaigns.

The course covers the following key areas:
– Introduction to YouTube
– How will YouTube help my Business?
– Setting up your YouTube Channel
– Video Editing Software
– The different types of video Ads for Business
– How to upload videos to YouTube
– Common YouTube Advertising mistakes to be avoided
– Understanding policy violations
– What are YouTube Ads and how do they work?
– Google Ads and Youtube
– Create your first YouTube Ads Campaign
– Choosing your audience
– How to monitor your YouTube ads
– Custom Audiences
– Remarketing


Cohort Minimum

Cohort Maximum

Number of Training Sessions

Price per learner

(Minimum Cohort)


Shelton Associates's Offer

Shelton Associates is an experienced marketing consultancy and training firm, which has been based in Sheffield for the past 25 years.We are marketing practitioners and run specialist training programmes in areas where we have direct practial expertise, both for our clients and ourselves.Shelton Associates has particular expertise in assisting companies through individual training to:Develop a Professional Marketing PlanSell products on Amazon and eBayGenerate Leads, Enquiries and Sales from Facebook, LinkedIn, Amazon and eBayDuring the current crisis, many of our courses are available remotely, so you are still receiving individual 1-2-1 training in these areas from experienced professionals, we are just doing it over Zoom instead. 

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