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Achieving Business Growth through Twitter Lead Generation

This unique, distinct and intensive programme gives participating companies the opportunity to learn Twitter’s powerful lead generation techniques as well as developing and integrating these techniques into the company’s overall Business Growth Strategy.

This has the dual benefit of ensuring that the key Twitter Lead Generation skills are embedded within the business and then fully implemented as part of the firm’s ongoing Growth Strategy campaigns. This impressive result is achieved due to a combination of factors, including the inclusion of Senior Managers/Owners at the training sessions themselves so that key strategic areas can be discussed and agreed , together with Shelton Associates’ specific approach of using 2 x experienced trainers on the day with a blend of technical Twitter skills and Marketing Strategy Development skills.

The course covers the following:
– Develop your Social Media Skills to help you increase and maintain your online presence
– Introduction to Twitter
– How will Twitter help my Business?
– The aims of a Twitter Profile for your Business
– Creating your Twitter Profile
– Editing your Twitter Profile
– Look at how to monitor your Twitter Profile
– Adding and sharing content
– Hashtags/Trends
– Scheduling content to save time
– Interacting with customers
– Reaching out to potential customers
– Being Socially active
– Tracking links
– Creating Twitter Lists
– Building up your Followers
– Photoshop and Twitter
– Linking your Social Media Platforms
– What are Twitter Ads and how do they work?
– Choosing your audience
– Audiences Insights
– How to monitor your ads
– The different advertising options Twitter Offers
– Optimising Ads for Conversions
– Tracking Pixels
– Create your First Adverts

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