A common barrier to success is an inherent cultural hostility to analytics driven by a lack of understanding of its possibilities and potential business value. This workshop aims to help solve the problems around the disconnect from the business because of a lack of education around analytics and the disconnect due to a lack of common language
across analytics and business functions. It also provides solutions for the lack of understanding around the type of challenges analytics can solve. It focuses on building a common language around data and analytics, identifying and communicating the analytic opportunity whilst enabling businesses to operate within a data-driven environment.
Most companies have a GTM strategy that encompasses direct sales and sales with and through partners. Both models need its own specific approach for success. Channel management comes with its own set of challenges- lack of formal channel management training, poorly defined channel management processes and insufficient sales training. Professional Partner Account Management training equips sales organisations with best practices for managing indirect and omni channel sales efforts.
This course aims to give those managers a sense of how important these costs are and how they might be calculated. Knowing your costs might be an important factor in determining your price or even in determining their operational strategy. It gives an insight into the commercial world and points delegates in the right direction when making decisions that will affect their whole business outlook.
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
With CDOs often citing low levels of data-driven maturity, the aim of this 1-day interactive workshop is to educate leaders about the possibilities of a data-driven organisation.
The key aim is to unleash the value of your data as an asset and delegates will be provided with practical guidance on carrying out transformation. Using practical, real-world advice on data-driven approaches, the awareness of the possibilities of adding value through data and analytics will be aligned to your vision.
The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. In fact, Hub-Spot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. The more opportunities in your pipeline, the more likely you are to reach of exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment, activity and management.