This interactive course provides delegates with an introduction to market research and how it should be applied in today’s businesses in order to stay competitive and effectively evaluate opportunities. The course will include practical discussion along with a highly-interactive and impactful workshop at the end of the course. Delegates will leave with a core knowledge about types of market research and how it can help to grow your business or individual departments
With Brexit approaching and many businesses struggling to keep up with the changes that Brexit has imposed on their business, firms are looking to explore new markets to grow their existing presence or enter as a completely new market.
This course is a unique and highly engaging session that will address the key considerations in exploring overseas markets for exporting your products/services or opening overseas offices. The course addresses key strategic business considerations and will provide a framework to evaluate the attractiveness of new markets.
In this interactive course offers a unique perspective into the tactics and strategies to market your business in a B2B environment. The course will examine the differences between marketing to a consumer and the specific marketing requirements of B2B companies and working collaboratively with other departments. Delegates will leave the course understanding how to assess your market and competition and an overall deeper understanding of how to market B2B products or services. The skills learnt are vital to successfully growing a business through B2B marketing.
A major challenge for many businesses today is applying a strategic approach to their marketing plans. Often SME’s will have limited resources or access to highly-qualified and experienced marketing directors and are continually searching for competitive advantages, niche opportunities and how to navigate the ever-changing marketplace. This one-day course provides marketing and senior business professionals an overview of how to implement Strategic Marketing practices into your business to achieve growth targets.
Mindfulness is a great approach to use to increase focus on what you are doing, be that at work, home or in sport. With the onset of changing work patterns, social distancing and potential concern about self and love-ones resulting from the Covid-19 global pandemic. Having a way to stay present in the moment, to concentrate on the task in hand and to maintain a healthy and positive outlook is not just a good idea, but makes great business sense.
This course aims to give those managers a sense of how important these costs are and how they might be calculated. Knowing your costs might be an important factor in determining your price or even in determining their operational strategy. It gives an insight into the commercial world and points delegates in the right direction when making decisions that will affect their whole business outlook.